(This paragraph is the synopsis for Ars Electronica, and also for clarifying my core ideas.)

 

Kawaii is an adjective meaning cute in the Japanese culture context, which is usually represented by visual hallmarks as pastel colours, round shapes, and cartoon baby animals, even if being linked to the eccentric or the child sometimes. When the kawaii culture lovers, no matter they express in dressing in Lolita and Harajuku style costumes or purchasing daily commodities with kawaii characters patterns, are asked the meaning of kawaii, what attracts them is the therapeutic effect for its warm, cheering qualities and the spirit of self-expression. On the other side, kawaii is regarded as a happy place away from the harshness of the world, which can relieve their pressure in daily life.

Contemporary Japanese culture scholar Sharon Kinsella’s states that “kawaii type products could disguise and compensate for their very alienation of individuals from other people”. In this project, I aim to express the mental state that when people immerse themselves in the lovely stuff and hobbies alone in their own space as the shelter, the isolation brings somehow relief and they can even get energy from it as sort of self-therapy. But below the surface of bright and lovely surroundings, what this space reflects is a temporary escape from the reality. Your heart is still an empty room, waiting for the colours to fill in.