Japanese characters such as Hello Kitty, Pokemon, and Sailermoon is one of the most important components in the rise of kawaii culture. The consumer goods with kawaii characters which were created and developed originally in Japan diffused largely and acculturated culture in foreign countries.

For myself, it hard to find kawaii fashion elements in my closet, but the products of Japanese character exist in my life everywhere. I have a black cat doll from the animation Kiki’s Delivery in front of my window, the capsule toy of Piske and Usagi by Kanahei on my desk, and the Rilakkuma cable tidy clip for my computer. Open the album application in my mobile phone, lots of cute mascot and stationary pictures were collected inside. In my daily life, kawaii is not conspicuous but definitely exist everywhere.

 Daily life kawaii