Kawaii culture is not only popular in Japan. The influence grows quickly all around the world, more and more Westerners obsessed with kawaii fashion and decoration.

The Japanese state television NHK produced a series of programs “Kawaii International” to discuss the essence of kawaii culture, introducing kawaii evolution and trend in many different aspects.

In this episode, two mainly sections are introduced to the audience.

[ The Evolution of Kawaii ] 

It gives a detailed narrative of kawaii costume style definitions and histories originate in Harajuku. No matter what kind of kawaii style you belonged to, according to Harajuku fashion statement, “There are no sets of rules for the kawaii fashion. The focus of Harajuku style is not about looking kawaii from the male perspective, but rather about staying true to what you feel is kawaii and placing greater emphasis on what is kawaii from a girl’s perspective. Having one’s own sense of style and not holding back from any judgment, while utilising bold colours to the fullest, is what enables the Harajuku girls to evolve their kawaii fashion”

[DOMO TIME CAPSULE in Europe ]

DOMO TIME CAPSULE is an ongoing public art project created by artist Sebastian Masuda, it traveled around the world and invited people to participate by writing messages to the future and inserting memorabilia into a huge Domo-Kun-shaped(the popular Japanese character) sculpture. The believe behind is “kawaii is what you make of it.” One of the project’s goal is to bring together people’s own creative visions in hope that one day kawaii can create change within our community and possibly the world.

 

[The Ura-Hara Super Tour!]

This episode gives a fantastic guide tour for kawaii lovers to Harajuku, the shopping and fashion district which is considered as a “kawaii heaven”. The host shows the diversity and attraction of Harajuku kawaii style through visiting local characteristic boutiques and stores, and the special interview of the magazine chief and photographer Shoichi Aoki reveals the origin of street snap and Harajuku culture.